Cattle Baron Restaurant Gift CardsCattle Baron Restaurants, Inc.is a privately held company founded in 1976 in Portales, New Mexico by the founder and CEO of the company, Jeff Wilson. Jeff Wilson Purchased "Bob's Steak House" upon completion of his service in the United States Air Force at Cannon Air Force Base in Clovis, New Mexico. Promptly he renamed the location to "Cattle Baron Steak & Seafood Restaurant". Jeff operated this location for eight years before embarking on a successful expansion program.
To date, Cattle Baron restaurants can be found in Hobbs, Roswell, Ruidoso and Las Cruces New Mexico; and in Lubbock, Midland and El Paso Texas. In 1995 in concept, Farley's Food Fun & Pub was established in Ruidoso, NM offering a more casual "sports bar" Atmosphere.